Latest News

Latest news from Ad Layer — industry trends, product innovations, and thoughts from our team on the future of digital advertising.

From creative automation to performance-driven ad strategies, from social media and digital-out-of-home ads to creative optimization, here we share anything and everything that is shaping the world of dynamic marketing.

Let's File Through the File Types

What is a PNG? Get to know every file type supported in Ad Builder.

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5 reasons to switch to ad layer cover image

5 Reasons to Switch to Ad Layer as Your Creative Management Platform

No CPM fees, real expert support, and a platform built by ad tech pros since 1997. Here's why teams across the Nordics are making the switch.

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Ad Layer Powerful  Automation for Digital Marketers

Automation: How to Stop Wasting Time on Repetitive Tasks

The lazy approach to ad production might just be the smartest one.

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Sustainability at Ad Layer: Building Efficient Digital Infrastructure

Learn how Ad Layer approaches sustainability with lean engineering and smarter choices.

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dooh advertising in sweden programmatic buying

Print vs Digital in Outdoor Advertising

DOOH screens are hot in 2025. Why are they gaining popularity so fast?

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ad layer youtube api

Ad Layer Introduces Direct YouTube API Integration

With the new API Integration, you can push your Ad Layer video ads directly to YouTube.

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Ad Layer Joins IAB’s Transparency and Consent Framework

Ad Layer is now approved under IAB Europe's Transparency and Consent Framework.

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ad layer meta business partner

Ad Layer Is Now an Official Meta Business Partner

We are excited to announce our Meta Business Partner badge.

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Does AI Work with Ad Layer?

AI is the hot topic. But can using AI with Ad Layer save you time?

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innovation and scalability driving stena lines journey

From Challenge to Success: Innovation and Scalability Driving Stena Line’s Journey

By centralizing and automating their digital marketing, Stena Line has unlocked new levels of efficiency, scalability, and local relevance.

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scale your social ad production with ad layer

Ad Layer and Social Media: How to Scale Your Ad Production

How Ad Layer can help advertisers improve their social media ad production workflow, scale globally, keep market consistency and save time.

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why every team needs a cmp creative management platform

Why Every Team Needs a CMP

Have you ever worked on large-scale ad campaigns? Ok, well then you know how messy it can get.

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Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved

Ad Layer is created by a team of ad tech professionals who have been working since '97 to improve production and distribution for all digital assets.

They built this system to make production easier for them, now they are bringing it to you.

Ad Layer is a product made by Essential Marketing Methods Nordic AB

© 2026 Ad Layer – All Rights Reserved