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Ad Layer Announces TikTok API Integration: Seamless Creative Publishing for Advertisers
We at Ad Layer are excited to announce that our TikTok API integration is now live and available to all our clients! The importance of TikTok for advertisers has become undeniable; an API that allows advertisers to publish creatives directly to TikTok Ads Manager is a natural addition to our digital advertising solution.
Why This Matters for Advertisers
TikTok has grown to a point, it can be included on the list of key platforms for modern digital advertisers. With our new integration, brands and agencies can design, create, review, and scale their creatives across all their global markets under one platform—and now also publish them directly to TikTok with ease.
“As of January 2025, TikTok has over 1 billion users worldwide, with some estimates suggesting over 2 billion by 2026.”
How the Ad Layer TikTok API Works
To keep it simple, our TikTok API connects Ad Layer to TikTok Ads Manager. What makes this so great is that it saves a huge amount of time for advertisers managing multiple ad versions and markets. Instead of downloading creatives, emailing them, and re-uploading to TikTok, all creatives can now be pushed straight into TikTok campaigns directly from Ad Layer—removing unnecessary steps and making the process seamless.
Why TikTok Is So Important
One word: Engagement. TikTok has cracked the code on keeping users coming back, thanks to short-form, eye-catching videos and an algorithm that delivers exactly what users want to see. That’s why it’s so wildly popular.
- Massive Audience Growth: In 2024, TikTok had over 150 million monthly active users in Europe, and that number keeps growing.
- Global Reach: As of January 2025, TikTok has over 1 billion users worldwide, with some estimates suggesting over 2 billion by 2026.
- Ad Revenue Boom: TikTok’s annual ad revenue now exceeds $23 billion, with projections reaching $35 billion by 2026.
- Precise Targeting: TikTok’s advanced audience targeting helps advertisers reach exactly the right users.
- E-commerce & Impulse Purchases: TikTok works incredibly well for brands selling products directly to users, with many making instant, impulse purchases—especially for gadgets, apps, and other digital products.
TikTok: A Key Part of Your Digital Marketing Strategy?
If you want to reach a massive global audience and engage Gen Z & Millennial consumers, there might not be a better channel than TikTok. With our new TikTok API integration, we make it incredibly easy for brands to manage and publish creatives without the extra hassle.
Get Started Today
We are really proud of this milestone and can’t wait to show you how simple it is to publish creatives through the Ad Layer-TikTok API connection. If TikTok is a key channel for your brand, reach out to us today!
Book a demo now and let us show you how our platform can make your creative workflow smoother than ever.