Ad Layer and Social Media: How to Scale Your Ad Production

Our natty Creative Management Platform (CMP) is built to help advertisers take control of their creative production workflow, no matter how many markets, formats, or variations they need. With direct API integrations to Meta and TikTok, a newly introduced support for Meta Catalog Ads, and a unique way to produce, preview, and distribute ads to all major platforms in record time, we make sure you spend less time on busywork and more time on your strategy.

Meta & TikTok: Now Playing Nice with Your Workflow

Let’s talk about Meta and TikTok—two platforms that can drive serious results but also require an endless amount of creative assets to get there. Instead of juggling with multiple spreadsheets and those all-manual uploads, Ad Layer connects directly to both platforms with API Integrations, letting you design and publish your social ads in just a few clicks.

It gets even better? Our new support for Meta Catalog Ads means that product ads can be dynamically generated from your feed, and designed with nice backgrounds and other important elements—something you simply could not get done on Meta Ads Manager.

Ad Layer supports Meta Catalog Ads, and makes it easy to create designs that actually stand out and perform.

Major Time Savings: From “How Will We Ever Finish?” to “Already Done!”

Have you ever tried launching a social campaign across multiple regions? Yes? Well then you know how much time gets lost in the details—resizing, re-formatting, translating, localizing etc. It’s a process that in our opinion should take minutes, but somehow often stretches into days (or worse, weeks).

Ad Layer automates the heavy lifting. Using dynamic templates, you can create one ad and generate thousands of variations faster than Domino’s delivers the pizza you ordered a moment before you opened your campaign on Ad Layer. Different languages? Done. Market-specific tweaks? Easy. Whether you’re rolling out a campaign in five different markets or twenty-five, every version is ready to go—fast.

Powering Video Ads with Seamless Automation

Social media today is all about video – we know that. Static ads have their place, but if you’re not leveraging social video, animations, and dynamic content, you’re missing a massive opportunity. Ad Layer makes video ad production scalable and efficient.

Need to create a video ad from scratch? Use our intuitive Ad Builder with support for MP4 and webM (with alpha channel!). Want to animate text, logos, or product elements? It’s all possible, just like with image ads. Whether it’s a short-form TikTok ad, an engaging Instagram Reel, or something for YouTube, Ad Layer helps you stay ahead—without spending hours in an editing suite creating all the versions needed.

Mock-Up Previews: Because Surprises Belong in Birthday Parties, Not in Ad Campaigns

Nobody likes the moment when an ad goes live and—whoops—the formatting is all wrong. Ad Layer’s mock-up previews help your team see how your ads will likely appear on every platform before you publish. For 100% accuracy, always check the final ad in the social channel though. Less last-minute panic, and more nicely optimized creatives every time.

Produce all ads for all your social media channels on one platform. Ad Layer can help you do that.

Full Creative Control, No Compromises

Scaling up shouldn’t ever mean giving up control. Ad Layer gives you the best of both worlds: automation where it makes sense, and full customization where you need it. We believe in humans, and want to ensure that talent is always used where it should be! Want to tweak the messaging for a specific market? Need different visuals for different regions? It’s all possible, without having to start from scratch every time.

As a bonus, with the built-in collaboration tools, your team stays aligned and your approval processes smooth. No more endless email chains, no scattered files—just one platform where everything happens.

One Platform to Rule Them All

Ad Layer isn’t just for social media. Sure, we make Meta, TikTok, Snapchat, YouTube, LinkedIn, Pinterest (and so on…) advertising way easier, but we also support display, video, Digital Out of Home (DOOH), and pretty much any other format you can think of. That means you’re not juggling different tools for different channels—everything happens in one place. You save time, you win.

So What Can You Actually Do with Ad Layer?

Let’s sum it up. What can be done with Ad Layer when it comes to social media advertising? Here’s a few key points:

• Create social templates from scratch using Ad Builder.
• Mass-edit and version ads to make changes across multiple variations at once.
• Preview and review your creatives before launch to make sure they look prime.
• Publish directly via API to Meta, TikTok, and export to other major platforms.
• Scale production effortlessly with automated language versions, localized tweaks, and brand consistency across markets.

The Future of Social Media Advertising (Without the Headaches)

Social media moves faster than a new Ferrari, and advertisers need a way to keep up without burning out. With Ad Layer, you can scale creative production, maintain brand consistency, and get your campaigns always live in time—without losing control in the process.

Ready to see how it works? Let’s talk.