Latest news

Latest news from Ad Layer — industry trends, product innovations, and thoughts from our team on the future of digital advertising.

From creative automation to performance-driven ad strategies, from social media and digital-out-of-home ads to creative optimization, here we share anything and everything that is shaping the world of dynamic marketing.

Ad Layer and Social Media: How to Scale Your Ad Production

Scale Your Social Ad Production Without Losing Your Mind

February 04, 2025

Why Every Team Needs a CMP

Large-scale ad campaigns can get messy. Wouldn’t you want your team work faster and smoother?

January 30, 2025

Ad Layer Announces TikTok API Integration: Seamless Creative Publishing for Advertisers

We at Ad Layer are excited to announce that our TikTok API integration is now live and available to all our clients! The API allows advertisers to publish their creatives directly to TikTok Ads Manager.

January 17, 2025

From One Ad to Hundreds

From One Ad to Hundreds: Scaling Digital Advertising with Ad Layer

September 18, 2024

Ad Layer @ Martech 2024

We will be at the Stockholm Martech 2024 conference hosted by Resumé and Dagens Media on Sep 26th.

cmp explained creative management platform by ad layer

September 05, 2024

CMP Explained for Everyone

CMP – what is it? Here we do our best to explain Creative Management Platform for those who do not know yet.

Banner Ads Demystified

Whether you are a seasoned pro or new to digital advertising, we’ve got your back!

February 21, 2024

DCO Explained for Everyone

Dynamic Creative Optimization. What is it?

February 13, 2024

Cookie Apocalypse

Third party cookie apocalypse is soon here. Take it easy, it’s going to be fine!

ad layer introduces meta api integration

November 09, 2023

Release 3 / 2023 – Time to Get Social with Meta API

2023 has kept us busy – now we are delivering you the API integration to Facebook and Instagram.

ad layer co pilot enhanced onboading program

September 19, 2023

Introducing: Co-Pilot Program

Take a flight with our Co-Pilot Program – Enhanced onboarding and campaign assistance.

Brand Consistency Across Markets with Nord DDB

Google Pixel 7 Launch – NORD DDB x Elgiganten. A DCO video campaign run across the Nordics.

Release 2 / 2023 – Review Hub and More

Keeping up with fast pace of pushing out releases in 2023, we are going in for another round of “Let’s make things that was good even better.”

Scandic Hotels campaign taking full advantage of our platform!

Did you bump into Scandic Hotels brand new and cool campaign featured in #ADWEEK?

The first advertiser in Sweden to create a dynamic digital out-of-home (DOOH) campaign

Ad Layer with Merkle & Clear Channel enables one of XXLs largest Christmas campaigns: Effective, innovative, and powerful digital out-of-home (DOOH) with contextually relevant ads to hyperlocal audiences.

December 15, 2021

Ad Layer opens up new possibilities for outdoor advertising

Great teamwork with Clear Channel Scandinavia and their client PrivatMegleren.

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